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HOSPITALITY EDUCATION: STUDY ABROAD PROGRAMS

Although previous research has provided evidence that study abroad programs benefit all those associated with it, little research has been done on the structure and demographic characteristic of study abroad programs. These are vital to the success of such programs (Gordon & Bonner, 1998). Furthermore, study abroad
programs have only been studied on overall college and university level (Anastasioa, 2004; Carsello & Creaser, 1976; Ward & Kennedy, 1993). With the growth of departmental study abroad programs, the investigation of the study abroad practices in a specific discipline would be of great interest to the program leaders and student affair authorities in that area (Gordon & Bonner, 1998)

However, previous research with this regard is scarce. There is no such research in the field of Hospitality and Tourism Management (HTM). Therefore, the current study was designed and conducted to fill the research gap and explored the structure and demographic character of the study abroad practices in HTM programs. Many students have never traveled far from their home states and are unfamiliar with different cultures or languages. Students who live in a bigger metropolitan area of the United States, or Europe for that matter, are usually exposed to different languages or ethnic groups to a far greater degree than small town inhabitants. Students participate in study abroad programs for a variety of the following reasons:
1. It is required by their program of study for graduation
2. It is highly recommended by their programs as an elective
3. There are financial incentives (i.e. scholarships, grants etc) to offset the cost of what they perceive is a summer vacation experience
4. Parents want them to go
5. Students seek a new adventure or experience for growth purposes
6. Students seek to learn about new places with the idea of living or studying full time there in future
7. They can earn credits hours toward their degree in a more relaxed and different setting Benefits to Studying Abroad
Is studying abroad an educational endeavor or just a glorified vacation for students? To look at this question it is necessary to look at the benefits, many of which are intangible. Armstrong (1984) reports that one of the primary benefits to studying abroad include a “heightened awareness of other value systems and an appreciation of cultural differences.” Benefits can accrue to the faculty because they expand their knowledge and experience levels. Faculty can also experience personal growth and increased self confidence related to international activities. In addition, faculty develop a closer rapport with their students often leading to more effective educational experiences.
Anticipated benefits to the student from studying abroad programs:
1. Increased awareness of a country’s culture, language, geography, politics, food and other social issues affecting that country, such as environmental, medical, or social
2. Students acquire additional credit hours toward their degree programs
3. Students form new and lasting friendships with fellow study abroad students, as well as students at the host institution, if there is one
4. Students cultivate a lifelong love of travel
5. Industry recruiters view the experience positively when considering job candidates
6. Students experience personal growth in terms of emotional maturity and self-reliance Current Issues of Concern in Study Abroad Programs
In view of the global situation, students, parents and faculty are all interested in topics that relate to safety and security. The U.S. State Department puts out information related to these issues, which the university reviews on a regular basis. The safety of the students and faculty participating in study abroad programs is always of the highest importance and when the directors of a program are in doubt the program is often cancelled. Other issues of importance relate to cost factors. The tremendous increase in value of the Euro over the dollar has resulted in increased expenses for programs based in Europe. Additionally, the increase in the world price of oil has resulted in a corresponding increase in airfares to many parts of the world. All of the above trends look to continue into the immediate future.
METHODOLOGY
Part I
A review was conducted to compile a list of the top schools of hospitality and tourism as listed in previous research by Gould and Bojanic (2002) and Brizek and Khan (2002). The CHRIE listing of schools was used to ascertain the largest hospitality and tourism programs or schools of hospitality and tourism in the United
States. Given that there are over 200 schools which currently offer 4 year degrees in hospitality and tourism in the United States, only the top 40 based on quality ratings and size were considered for this study. The web page from each program was reviewed and a thorough search was conducted to ascertain if that program or school offered any study abroad programs. Those programs were then categorized according to the following criteria:
1. Maymester or Summer Programs and length of time
2. Full Semester or Academic year programs
3. Spring or winter break programs
4. Number of credit hours given
5. Country or countries visited
6. Type of activities
7. Public service component
8. Foreign language component
9. Department run or university run program
10. Affiliation with foreign university
Information was not weighted or compared. Since this was a qualitative study, the information was only compiled for comparison purposes.
Part II
This part involved development of a study abroad decision making model. The model proposes key decision points, which affect the entire selection and design process of the study abroad program. These design decision points come from a review of the literature as well as reviewing components of other successful programs as measured by student academic outcomes.
Part III
This part illustrates the programs at Purdue University. Given the fact that the Department of Hospitality and Tourism Management at Purdue has one of the largest study abroad programs in hospitality education, Purdue was used to establish a model for other schools to follow in regards to necessary components. The success of the study abroad programs at Purdue has been based on various factors which include, size and participation, student evaluations and academic outcomes.
FINDINGS
Part I
Among the schools that were reviewed, the following is a basic descriptive analysis by various demographics. The vast majority of the schools reviewed were public schools. 35 of the 40 schools were public and 5 were private. Most schools had enrollments of between 10 and 30,000. See Table 1.

In regards to types of study abroad programs, less than half (18) had a study abroad program listed for their spring break or Christmas periods. Almost one third of the schools (13) had a program during the period immediately after the end of the summer and many ran into the summer semester. Almost all schools (39) had one or more programs listed for the traditional summer period of time. The vast majority of the programs (28) had a program which used a foreign host as their location or base during the program. All the universities listed study abroad programs on their web site that appeared to be of general interest to all university students. Only 5 of the programs listed any kind of internship component. It was difficult to ascertain if the programs were developed and administered at the department or university level. It was also difficult to determine if the programs were open to all students or only students in their hospitality and tourism program. However more than half the programs (24) discussed hospitality and tourism related activities. Only 5 of these programs listed any kind of public service component and almost half (18) listed a language component to their programs. Most universities had programs in Europe. This was followed by Australia, Asia and then South America. Half of the schools listed more than one study abroad option. See Table 2.

Note: The numbers add up to move than 40 because different schools have various types of programs.

 
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