Risk
Management in Export-import Business
Risk is a fact of business life, more so of
international business.
The Management of International business is
the management of risk.
No manager can make a strategic business decision
or enter into important business transaction
without a full evaluation of the risks involved.
Many of the best business plans have been
ruined by a miscalculation or a mistake, or
an error in judgment that could have been
avoided with proper planning.
If the risk cannot be reduced through advance
planning and careful execution, perhaps it
can be shifted to some other party to the
transaction.
If the risk cannot be shifted to another party
to the transaction, it might be shifted to
an insurance company.
Many
types of risks can be insured against, including
the risk of damage to the goods at sea, the
risk of loosing an investment in a developing
country and many others.
(1) Risk Assessment
and the Firm’s Foreign Market Entry Strategy:
When a firm is considering its entry or expansion
in a foreign market, it must consider all
options and decide on a course of action commensurate
with its objectives, capabilities and its
willingness to assume risk.
Selling to a customer in another country results
in less risk to the firm than licensing trademarks,
patents and copyrights there.
(2) Managing
Distance and Communications:
The risks of doing business in a foreign country
are different from those encountered at home.
A firm doing business in a foreign country
would encounter greater distances; problems
in communications; language and cultural barriers;
differences in ethical, moral and religious
codes; exposure to strange foreign laws and
government regulations; and different currencies.
All these factors affect the risks of doing
business abroad.
(3) Managing
Currency and Exchange Rate Risks:
Currency risk is risk a firm is exposed to
as a result of buying, selling, or holding
a foreign currency. Currency risk includes:
(i) Exchange Rate Risk
(ii) Currency Control Risk
(i) Exchange Rate Risk: Exchange rate risk
results from the fluctuations in the relative
values of the foreign currencies against each
other when they are bought and sold on international
financial markets.
(ii) Currency Control Risk:
Some countries, particularly developing countries
where access to ready foreign reserve is limited,
put restrictions on currency transactions.
In order to preserve the little foreign exchange
that is available for international transactions,
such as importing merchandise, these countries
restrict the amount of foreign currency that
they will sell to private companies.
This limitation can cause problems for a U.S
or any other country exporter waiting for
payment from its foreign customer who cannot
obtain the dollars needed to pay for the goods.
(4) Special
Transactions Risks in Contracts for the Sale
of Goods:
Special risks are inherent in international
transactions for the purchase and sale of
goods.
These transactions present special risks to
both the parties because the process of shipping
goods and receiving payment between distant
countries is riskier than within a country.
Such risks are:
(i) Payment or Credit Risk
(ii) Property or Marine Risk
(iii) Delivery Risk
(iv) Pilferage and Theft Risk
(5) Managing
Political Risk:
Political Risk is generally defined as the
risk to a firm’s business interests arising
form political instability or political change
in a country in which the firm is doing business.
Political Risk includes risk derived from
potentially adverse actions of Governments
of the foreign countries in which one is doing
business or whose laws and regulations one
is subject to.
It also includes laws and Government policies
instituted by the firm’s home country which
adversely affect the firms that do business
in a foreign country.
(6) Risks of
Foreign Laws and Courts:
Many Acts that are perfectly legal in one
country can be illegal in another. Indeed,
most travelers to a foreign country could
conceivably break a host of laws and not even
be aware of it.
The same is true for the law of contracts,
employment, competition, torts and other business
laws.
It is virtually impossible to catalog all
of the differences between these laws from
country to country
(7) Commercial
Risks: The risks arising from
suitability of the product for the market
or otherwise change in supply and demand conditions
and changes in price. Commercial risks arise
due to:
(i) Lack of Knowledge
(ii) Inability to adapt to the environment
(iii) Different kinds of situations to be
dealt with
(iv) Greater transit time involved
(8) Cargo Risk:
Transit disasters are an ever present hazard
for those engaged in Export-Import business.
Every shipment runs the risk of a long list
of hazards such as storm, collision, theft,
leakage, explosion, spoilage etc. It is possible
to transfer the financial losses resulting
from perils of and in transit to professional
risk bearers known as underwriters.
As most goods are transported by marine transport,
every exporter should have an elementary knowledge
of marine insurance to get the protection
at the minimum cost.